The Forrester 2025 Budget Planning Guide for Revenue Operations

Key takeaways

Despite tighter budgets and economic uncertainties, opportunities for growth exist with smarter, customer-centric revenue operations.

Forrester’s Budget Planning Guide provides a framework for 2025 to help you:

• Benchmark your marketing and sales spending, and understand where to allocate budgets for maximum impact.
• Leverage conversation intelligence and other AI-powered tools to squeeze maximum value out of your business data.
• Identify smart investments - focus on unified customer data, smarter budgeting, and AI-driven innovation to enhance revenue planning and streamline operations.
• Make strategic divestments - to eliminate low-yield efforts and legacy processes that drain productivity, allowing your teams to focus on high-impact initiatives.

Access now to gain the knowledge and tools to drive success in 2025.