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We started Pigment recognizing that in today’s world, organizations need to be more agile, more strategic, and prepared for anything.
Over time, our company and product have evolved to meet these demands, always keeping the needs of you, our customers, front and center.
In line with this evolution, we’re proud to introduce a new Pigment brand identity. One that’s flexible and robust, and that reflects our company today and where we’re headed in the future. While it’s a change, it better represents who we are and how we serve you.
Let’s start with the mission
Our mission has always been to build a planning platform that helps businesses navigate the challenges of the 21st century. One that’s easy to use and allows anyone from across the company to collaborate on business plans, build scenarios and forecasts, report on performance and adapt to changing conditions.
Over time, the way we fulfill this mission has expanded. The scope of what we do and for whom we do it is much broader than when we started. We serve a wider range of customers, including some of the world’s largest enterprises, and we cater to business teams across multiple departments, including finance, sales, HR and supply chain.
As such, we want the way in which people experience Pigment to better reflect the Pigment we are today, and where we’re headed in the future.
Working to be even more flexible
You’ve told us we’re already the most flexible solution available. But we’re not going to stop there. Business planning isn’t just for finance and is most valuable when it reflects how companies run: with many teams with different needs. Today, over 90% of Pigment customers use the platform for planning across more than one department, from finance and sales to HR and supply chain.
Delivering a more robust platform
Today, we serve global enterprises across industries and segments, all striving to outperform themselves and seize new opportunities that arise. From Unilever to Merck Pharmaceuticals to Fivetran, the world’s leading companies are using Pigment to solve everyday and long-term strategic problems. We will continue to enable you on any plan you can think of.
Always, always innovating
Time and again, we hear customers tell us how much they love our ongoing innovation and ambition. We released more than 150 features and improvements last year alone including Automations, Org Chart and Test & Deploy, and with Pigment AI we’re pushing the industry even further. This desire to help our customers solve modern problems with a modern solution has not changed, and will always be at the heart of our product philosophy.
We’ve been able to build an incredibly capable platform that our customers love thanks to daily conversations with you and our partners. Our evolution is a reflection of this feedback and as we continue to grow we will keep our “never settle” core value and our customer’s needs at the heart of everything we do.
So, how does this show up in our new brand?
One way our philosophy and values show up in our identity is in our colors. Your childhood art classes may have taught you that primary can be blended into an infinite number of combinations. And just like that idea of creating a whole colorful world from just 3 pigments, we’ve built Pigment to let you combine people, data and strategy to quickly build something brilliant, adaptable and scalable business plans like never before.
Our new identity borrows from primary colors to reflect the simplicity yet robustness of our solution, and the endless possibilities of creating exactly the business planning process you need. It reflects our commitment to constantly innovate so we can help organizations like yours prepare for anything — easily, flexibly and scalably.
But we didn’t stop there. Like everything we do, we put deep thought into every element of our new brand identity, not just the colors. If you’re interested in learning more about how we’ve applied the same principles and rigor into navigating every aspect of our new brand identity, read more from our design team here.
