Pigment announces $88M Series C

PARIS - June 8, 2023 - Pigment, the business planning platform, today announced an $88 million Series C funding round led by ICONIQ Growth. The Series C investment brings the company’s total amount raised to $248M in under three years. Felix Capital, as well as previous investors Meritech, IVP and FirstMark have also joined the round.

This latest infusion of capital comes off the back of a 600% increase in revenue and a 10x increase in users throughout 2022, with companies such as Klarna, Miro, PVH (including brands such as Tommy Hilfiger and Calvin Klein), Airtable, Figma, Webhelp and Poshmark choosing Pigment to help plan, make decisions, and drive growth.

Pigment will use the funds to drive sustainable growth at the company, with headcount expected to increase by 25% by the end 2023, across enterprise sales, partnerships and product teams. The company will also invest in product innovation for decision-makers across disciplines, including:

• Pigment AI, a chat-like interface to automate tasks, bring more people into the planning process and accelerate decision-making
• New automations to enable collaborative planning across teams to reduce the budgeting cycle and increase forecasting accuracy
• New HR and Sales planning features to aid specific teams to plan and report according to their needs, with organizational chart visualizations and territory heat maps

ICONIQ Growth, Pigment’s newest investor, has made meaningful investments in some of the world’s largest technology companies including Adyen, Datadog, Gitlab, Miro, Snowflake, and more.

In the past year, Pigment has strengthened its North American presence, opening an office in Toronto and hiring senior leadership in the U.S. and Canada. Notable recent hires include Sean Brophy, Global Head of Sales, who joined from Alteryx where he led enterprise sales; and Vanessa Brangwyn, Global Head of Customers, who joined from Achievers, where she was Chief Customer and Revenue Officer.

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About Pigment

Pigment is a business planning platform. By bringing together people, data and processes into an intuitive, adaptable, integrated platform, teams can quickly build trusted strategic and operational business plans to drive growth, react to change and future-proof their business. Industry-leading companies like Klarna, Figma, Airtable, PVH and Webhelp trust Pigment every day, allowing them to make confident and accurate decisions. Learn more at www.gopigment.com.

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About ICONIQ Growth

ICONIQ Growth partners with visionaries defining the future of their industries to transform the world. Our investment platform and unique ecosystem help amplify our portfolio companies’ success from early growth stage to IPO and beyond. Our portfolio includes Adyen, AirBnB, Alibaba, Alteryx, Automattic, BambooHR, Braze, Chime, Collibra, Coupa, Datadog, Docusign, Gitlab, Marqeta, Miro, Procore, Red Ventures, Relativity, ServiceTitan, Snowflake, Sprinklr, Truckstop, Uber, Wolt, and Zoom, among others. Elevated by our global community of founders, pioneers, and leaders, we are entrepreneurs backing entrepreneurs. For more information, please visit ICONIQGrowth.com.