Report

Office of the CRO Report 2025

Pigment’s latest sales planning report, featuring data from a survey of sales planning decision makers and insights from industry leaders at Tableau, 6sense, and Gong.

Benchmark yourself against industry leaders

Sales and Revenue Operations leaders face increasing revenue targets, delayed quotas, and collaboration challenges. We commissioned a survey of sales planning decision makers and spoke to high-performing CROs to uncover how they’re adapting to complex buying cycles, quota balancing, automation, and other trends impacting the industry.

In the report, uncover:

  • The #1 reason teams miss revenue targets
  • How delayed quotas cost companies millions
  • Why CROs agree a single source of truth is the number one predictor of success

Download the report