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“If you want finance to be strategic and to bring lots of models and teams together, Pigment is the best choice."
B2B software provider Heap is a very collaborative organization by nature. Their approach to budget ownership is relatively decentralized, and the company uses collaborative tooling like G Suite to align and strategize.
For FP&A, however, Google Sheets as a solution presented more challenges than benefits.
Version control, for example, was a particular pain point. With each department owning their own budgets, spreadsheets could easily spawn new versions without finance oversight or involvement, making it harder to manage key processes like headcount approval.
Additionally, the quarterly reporting package and budget allocations took so long to consolidate and compile – involving copying and pasting data from Netsuite – that it left little time for commentary, strategy and recommendations. Everyone in the organization was getting what they needed, but at a huge labor cost to the finance team.
Thanks to the innovative approach of VP Finance Ada Johnson and CFO Steven Love, the search began for a tool that would allow them to create a single source of truth, reduce time spent consolidating data, and unify their planning and reporting processes.
Simply put, they wanted to give quicker access to numbers and more transparency to the budget owners while also improving efficiency for the finance team.
During implementation, Heap has built out their core financial data model, as well as Workforce Planning, Headcount Spend, OPEX, and ARR modeling. This centralization of the business data has allowed them to create a single source of truth for reporting and analysis.
It’s now much easier for the team to slice and dice data according to different dimensions and assumptions. The fact that data from across the business is in one place means they can get vendor- and category-level insights about spend that they couldn’t get in spreadsheets. Another example is partnering with revenue operations on the sales capacity model in Pigment, which previously would have required separate spreadsheets pulling from multiple data sources.
The goal of improving time to insight for budget owners has been realized as well, allowing them to get access to their numbers almost immediately after closing the quarter rather than days later. The Google Sheet connector has made it so they can serve additional access to those budget owners while they build out ways for them to input directly into Pigment. Meanwhile, CFO Steven Love is already self-serving within Pigment, and he’s expressed happiness at how much time Pigment has saved the team.
Even since Heap began implementing Pigment, the product has already grown to help them even further, especially when it comes to enabling their budget owners, including more visualization options and native commentary. The templates have also been a helpful way to jumpstart introducing new use cases.
There are many features that make the Heap team’s life easier in Pigment, like the ability to view all formula components and drill-down when modeling, but the real benefit has been in uniting the data and therefore the teams who own and operate from that data. This allows finance to be a strategic partner to the business, due to both the improved insights and the increased bandwidth Pigment has provided.
Moving forward, Heap is looking forward to implementing Cash Flow, Pipeline, AWS spend and professional services revenue models in Pigment.