Pigment and Coca-Cola join forces to enhance strategic planning and forecasting

A key factor in Coca-Cola's long-term success has been its ability to adapt to shifting consumer preferences and discover new growth opportunities to ensure their beverages are always at the arm’s reach of the consumer’s desire. To maintain this, Coca-Cola recognized the need for a more modern, flexible planning solution that would contribute to a more streamlined, agile, and collaborative planning process. 

Pigment was chosen for several key reasons, including:

• User-friendly platform which increases adoption rates, encourages collaboration, and reduces silos, leading to more streamlined processes and faster, more informed decision making
• Scenario planning capabilities that enhance forecast accuracy, ensuring Coca-Cola can better respond to changes in market demand, plan new product launches, and improve on-shelf availability
• ‍Close collaboration with Pigment’s product team ensuring Coca-Cola can take advantage of new capabilities as required and tailor their planning platform to meet evolving needs

About Pigment

Pigment is a business planning platform built for agility and scale. It connects people, data, and processes in one elegant, feature-rich platform that allows planners in every department to prepare for any eventuality. Industry-leading companies like Unilever, Merck, Klarna, Webhelp, Figma and Poshmark use Pigment every day, allowing them to confidently make more informed business decisions.