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Revenue growth management with Pigment

James Goth

James Goth

Solutions Consultant

On-demand | 7:00 PM CET | 10:00 AM PT

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Revenue growth management with Pigment
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See Pigment in action

The CPG industry is facing growing challenges. Costs are rising, price increases are no longer driving revenue, and volume growth has slowed. The era of quick cost-cutting wins is over, meaning companies must now focus on strategic revenue growth initiatives to stay competitive.

Revenue Growth Management (RGM) is key to navigating these challenges. CPG leaders must find new ways to grow within their categories, leveraging strategies like price package architecture, product innovation, strategic pricing, promotions, and trade spend. Data-driven decision-making and real-time scenario modeling can make a critical difference in optimizing these strategies.

In this 30 min webinar, you’ll see:

  • Commercial & Sales Forecasting: Incorporating the latest customer trends, risks, and opportunities into forecasts.
    Pricing Strategy: Running "what-if" scenarios to understand price impact changes on revenue and volume.
    Trade & Promotion Planning: Factoring in promotional lift to refine demand forecasts and maximize ROI.
    Cross-Functional Collaboration: Breaking down silos between teams to make faster, data-backed decisions.

Don’t miss this opportunity to learn from industry experts and discover how to drive sustainable revenue growth in an increasingly competitive market.

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