How Bitrise Improved Business Planning with Pigment

At a glance

Bitrise used Pigment to streamline their sales capacity and headcount planning processes.

Utilizing Pigment, Bitrise was able to manage expenses and automate reporting.

Pigment's user-friendly scenario planning feature caught Bitrise's attention, allowing for quick modifications and tracking of planning versions.

Founded in 2014, Bitrise is a Budapest-based technology company specializing in mobile continuous integration and delivery (CI/CD). Bitrise provides an industry-leading CI/CD platform specifically designed for mobile app development, enabling developers to build and test mobile apps.

Why Pigment?

Flexibility was one of the key advantages Bitrise identified with Pigment.

“The reason I love working with Pigment is flexibility. Unlike other planning tools, you start building little by little. It’s like a tree - you start with a few small components and then you branch out into more and more use cases, where you can leverage the things you’ve already built, and it’s able to do more and more over time.”
Troels Veien, Sales Analytics & Performance Manager, Bitrise

Another killer feature was scenario analysis. Amidst an ever-changing business landscape and financial pressure driven by market downturns, Bitrise needed a planning platform that would help them adapt and respond faster - for which they needed to be able to quickly examine business possibilities.

"We wanted to have better control over the different versions of our plan - make more versions, more scenarios of the plan. That’s the main reason we sought out a planning tool, and that’s what brought us to Pigment."
Troels Veien, Sales Analytics & Performance Manager, Bitrise

Sales capacity and headcount planning

For obvious reasons, sales capacity and headcount plans are very closely connected. Bitrise wanted to model how their sales capacity changed when they hired new people, when people leave the company, or when they move into different roles.

Like a lot of companies, Bitrise has a long sales cycle, which means it takes time for new hires to ramp up - but when you lose people, you lose capacity straight away. That makes anticipating growth, attrition, and more incredibly important.

Adapting fast to change

Bitrise is a growing business, and it’s operating in an uncertain macroeconomic environment. That means that company structures need to change, sometimes very fast.

"One year you can have two regions and four territories, and then the following year you may want to divide the world into three regions, with three segments each, and three territories inside those. Being able to change the structure of the model, not just the size of the teams that you have, is really easy to in Pigment."
Troels Veien, Sales Analytics & Performance Manager, Bitrise

Integrations and data management

Bitrise pulls Salesforce data straight into Pigment, giving them an up-to-date view of opportunities every day so they can review, at a rep level, how the company is performing.

"Inside the Sales Ops team, one of the things that Pigment has done for us is that it’s cut down on a lot of the time that we spend on regular reporting every quarter. We can have graphs, we can have tables set up with things that we need to track - particularly around how people are performing when they are ramping, how each team is performing against their goals."
Troels Veien, Sales Analytics & Performance Manager, Bitrise

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Bitrise grows with confidence using sales capacity and headcount planning

At a glance

Why Pigment?

Sales capacity and headcount planning

Adapting fast to change

Integrations and data management

More customer stories